Preview City, Las Vegas


To expand on an existing successful business model, the market research client requested concepts to entice a variety of companies to participate in the front end of a market research focus group facility. The concept was split into two parts. The front was to be a “museum of the new”, that would allow businesses to celebrate and test their latest inventions. The back area was a group of standard focus group rooms to allow the client’s staff to conduct market research for their participating clientele.

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