The voice-over studio was well established, but needed a visual update to their interior public space and their façade. The question was, how do you update the exterior, advertise your company and not say to the local criminal element, “Expensive equipment in here for you to steal?” We took their logo graphic that had a very artistic quality and put that on the front wall. It was graphic enough to appear as public art, but an easy identifier for those that do business with the firm.
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